Augmented reality via cell phone video

Imagine that instead of looking at an online street map, you’re looking at “real reality” through a special high-tech set of glasses. As you look at the objects around you, you see pieces of information visually super-imposed upon their images. Look at a building, and you suddenly see, in print that appears in your visual field, when the structure was built, who owns it, how many units it has, whether it’s for sale, its latest property tax assessment. Look at a person, and the device displays [click to continue…]

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If you’re a sole proprietor just starting a new venture, you may not want to pay a designer for a custom web site—especially when you can test your market, concept, and business model with little or no investment of time and money. [click to continue…]

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I just read a speculative article on Mashable.com about Apple’s rumored tablet computer … a light, slim, Kindle-like standalone screen that could be drawing tablet, computer, internet browser and e-reader rolled into one. Maybe phone, camera, videocam, ipod and bread-slicer as well. It’s exciting as hell, but also maddening, isn’t it? Trying to keep up with new technology, I mean.

There’s the coolness factor, of course. (I tell myself frequently that this should be a minor consideration.) Closely related to coolness, for me anyway, is the little-kid-loves-colored-lights phenomenon. And then there’s the money thing. Can this gadget/software/etc. help you make more money? As a businessperson, does it help untether you from the many demands of running your own show? Make your life easier? Allow you to do things you never did before? [click to continue…]

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At least half my clients have come to me because something wasn’t working with their previous web designer. Generally, what’s bugging them is the communication process. And because they’re not comfortable communicating, their sites have gone stagnant. I’ve heard things like “He only communicates by email; I can’t ever just phone him.” Or, “I was shocked when I got my bill, he never said it would cost that much.” Or “He said he can’t fix [fill in the blank problem] without buying [fill in the blank expensive new technology]—do I really need it?”

Usually, these businesspeople suffered in silence over a period of some time before their paths crossed mine. They’ve had to shrug their shoulders about work that never got done, plans that stayed in limbo, money not made, money spent unwisely, and precious time wasted.

Do you want the site of your dreams, and depend on your designer to get you there? Here are eight ways to have a more comfortable, productive, and ultimately, profitable relationship with your designer. [click to continue…]

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EasyFollower Pyramid Scheme

One of the best marketing consultants in the business just used Twitter to ruin his brand. [click to continue…]

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