Selected Case Studies

Aimed: The Creativity and Madness Conferences

The American Institute of Medical Education needed a modern interface to replace their  ancient web site. We used a WordPress CMS system, linked with a social network, a mailing service and a shopping cart, to give Aimed an attractive, easily revised website. No more manual sales processing, manual mailing list updates and mailing, or web site archiving! Instead, aimed.com now has online conference registration, automatic mailing list management, WordPress-based site archiving, a totally integrated blog, and offers a private facebook-style social network for its members.

Oxford Property Management

Oxford Property Management, a site we originally designed several years ago for short-term housing rentals, achieves consistently high search engine placement. Eventually, the process of manually posting available dates, manually maintaining a current booking calendar, and manually invoicing and depositing checks became cumbersome and time-consuming. We redesigned the site with an integrated booking calendar and secure online invoicing system, allowing the company to instantly post bookings and vacancies on the site, and to electronically invoice and collect payments. The entire business can now be managed online. In fact, the owner was able to take a trip to Europe—and keep up with her booking and invoicing while overseas.

Dr. Linda Mayo, DC

A chiropractic practitioner wanted a very clean, simple site. We incorporated some of Dr. Mayo’s own drawings in a rotating banner on a WordPress-based blog site. The blog portion of the site is disguised as a “news & events” section, easily updatable with new events, workshops, and classes by Dr. Mayo’s staff.

Textiles of Africa

Sujaro Gallery of African Art needed a separate site to display and market African textiles. They still liked sujaro.com, the vintage 2003 site that I created for them, so much, they decided to simply duplicate that interface for the new textile site. I updated the backend to make maintenance even easier, added a flexible, “modular” home page, and enhanced the search-engine friendliness of the site with new SEO-friendly navigation menus. This visually distinctive site can display and sell hundreds of African textiles, and is still easily updatable by staff trained in simple html.  Both sites have a simple, highly flexible structure, and share an integrated shopping cart and email list manager, to allow the sites to be easily updated as items are added and sold.